How to Capitalize on the 2018 SMS Revolution


2018 is going to be a big year for your company. When you expect growth, and you are aiming to be a successful as possible, you have to have your HR department ready to handle the growing demands of an increase in workforce. With text messages being read under 5 seconds on average, most tasks of your human resources department become easier. Schedules can be sent through text messages, questions can be asked, and time off can be requested. To make 2018 your best year ever, it’s time your HR department seizes SMS.

Manage Schedules With Ease

When you have a big workforce with varying schedules, trying to manage the schedules becomes difficult. You can manage schedules with ease when you have the ability to send out text messages to all of your employees.

If the shift opens up and somebody wants overtime, a quick text to let everyone know that the shift is available. No one will have to run around trying to find a fill-in, and the shift will be filled in within minutes.

Every week you can send out a schedule to your staff, and questions can be responded to with SMS quickly. Save time by text automating employee shift scheduling.

Maximize Meeting Efficiency

Text messages have an open rate of 98%, while email has a 20% open rate. This shows the effectiveness of texting your employees about important meetings.

Making sure employees are up to date on policies and training is a big part of your HR department’s job. With so many people to keep track of, trying to make sure everyone has the right training each year is a complex job.

When it’s critical that a team needs to be at a meeting or project site on time, a mass text will remind everyone of the exact time and place. Employees will now have the tools to ensure that they won’t miss a meeting or training, and the job of your HR department will be easier.

Real-Time Effective Organizational Communication

Each year we are seeing an increase in erratic and disruptive weather. You don’t want employees driving on the road if they don’t have to be. Your decision might be to close the office for the day. A text message can let everyone know to stay home.

Your employees will be safer, and you won’t have to spend time making phone calls that are not necessary. SMS is the fastest, most direct and effective form of communication to date.

No matter what is going on in the company, you can let everyone know with a simple text message.

Listen and Engage Your Employees

Great leaders are great listeners. If you can listen to your direct reports as if they are the most important people in the world they will be eternally loyal. Listening to what they want means you have to ask for feedback.

If direct face time isn’t possible, then SMS is your next best option. It can make it easy for your HR department to gather the valuable feedback necessary to implement the desired changes.

When you want to listen, it’s time to start asking questions. Your HR department can gather the answers, read them over and look for ways to improve the company. When your employees receive a survey on their mobile devices, it’s easier to respond on the go. Even if the survey isn’t filled out right away, the survey won’t get lost because it is just a text message and not a paper survey.


SMS will make big changes to your HR department in 2018. This technology is already used frequently by most of your employees for personal use, you might as will integrate it into their work lives. Reach employees in the way many people prefer to communicate today, and you will see the positive changes that this brings to your HR department and the way they communicate with employees.

Author Biography:
Ken Rhie

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries and is a guest contributor to apex CEO.

5 Quick Tips to Maximizing Your Productivity

Some of the most successful people in the world are also some of the most productive. What follows are 5 keys that will take your productivity to a whole new level.

Key #1: Start with the End in Mind

Decide what you really want in life. Imagine you’re having a conversation with two versions of you: your future self and your highest self. They are here to guide you, and give you some advice about your legacy- your destiny.

What are you going to be remembered for? What will your legacy be? What do your future and best selves have to say about that? What’s the one problem or cause in the world that you can fix, or can contribute to?

Once you are completely sure of what your purpose and mission on this earth plane are, knowing your purpose makes everything clearer and more effortless. Everything becomes clearer. Your thoughts and your actions align. You become a person of integrity. It’s as if you go from a place of doing, to a place of being.

In essence, you will have moved from the physical plane to the spiritual plane. You are now closer to God or Source. Your higher self is now in control and your energy is more anabolic (creative, inspired and from source)- and less catabolic (the destructive type).

Key #2: Focus on One Thing

Extraordinary results are directly proportionate to the size of your focus. Focus is like a laser beam. The narrower it is the more powerful it is.

Instead of overwhelming yourself with a huge to do list, narrow that list down to a few things. Ideally one thing will stand out as your most important priority. That is your first step. Once that is complete, focus on the next most important thing.

Key #3: Apply the Law of Geometric Progression

Small actions have enormous consequences. That idea isn’t just the hallmark of chaos theory. It is also principal of geometric progression.

In 1983 an article in the American Journal of physics took the science world by surprise. Lorne Whitehead discovered that a single domino could bring knock over a domino that was 50% larger. 18 years later Whitehead’s experiment was reproduced with 8 plywood dominoes.

The first domino was 2 inches tall. Each successive domino was 50% larger than the one before it. The final domino was almost 3 feet tall. The experiment was a success proving that small actions can have enormous consequences. What are the actions you can take today, that although small, can have an enormous consequences? Who is the one person that if you had a powerful conversation with, could take your business to the next level?

Key #4: Leverage Pareto’s Law

In the world of productivity, one of the most important maxims is Pareto’s law. The law simply states that 80% of our results come from 20% of our efforts. In other words, if you work 10 hours a day, chances are that most of your results are the fruits about two hours your most productive at work. The other eight hours are rather unproductive, and mostly a waste of time.

Take a moment to reflect upon what’s created your success to date. What is the 20% that’s responsible for your success?

Key #5: Avoid the “To Do List” Trap

If you want to be a super achiever, stop being busy and start being effective. Don’t get caught up in creating extensive To do Lists for the sake of being busy. Take a moment each tonight reflect reflect on what you need to do tomorrow. What’s the one thing you can do tomorrow that can get you closer to your legacy?


You know what your mission and purpose are, focus on the one thing that will get you there. You might be left with two or three things that matter most. However only one thing matters most. Do that one thing and then move onto the next thing. Remember that small actions have enormous consequences, so knock down the dominoes that are stacked up close to the big ones. Reflect upon the 20% that’s been most responsible for your success to date. Lastly, trade being busy for being effective.

About the Author

Ascanio Pignatelli helps HR leaders unlock the full promise, energy and creativity of their millennials. Ascanio is an award winning speaker, workshop facilitator, coach, and author of the forthcoming book “Engaging Millennials: How to attract, retain and fully engage the most talented millennials.” His company apex CEO helps executives improve their leadership and communication skills to create more engaging workplaces.

How to Challenge Interpretations

Are your interpretations sabotaging your relationships, your life or your success?

Energy Block #2: Interpretations

What are interpretations?  They are your unique set of beliefs about a given situation. Often times they limit are chances for success if we don’t challenge them. An interpretation is the meaning, or story, we attach to people, events, or experiences. Most times we are not even aware that we have such an interpretation, believing in fact that the story is true, when in fact it’s just one of countless possible perspectives.

Our ability to create meaning from different situations and experiences has helped us to not only survive, but thrive on this planet. Everything has meaning, yet everything we believe, understand and think to be true is just an interpretation. Once we become aware of our interpretations, we can then change focus, raise our energy and discover new possibilities. What are some of the stories you’ve made up to explain the events or people in your life? How are those interpretations impacting you and those around you? Which of your interpretations sabotaging your relationships, your life or your success?

How to Challenge Interpretations

How to Challenge Interpretations

Just realizing that there are other perspectives can lessen the limitations your interpretations have on you. There are many ways to challenge interpretations including the following:

  • What’s another way to look at that?
  • How would someone who could easily accomplish the task you find challenging see your situation?
  • What would an opposite point of view about the person or situation you are struggle with be?

Now look at your “Things I Haven’t Achieved Yet” entry above. See which of the items you listed might be due to interpretations you’ve made, then use the questions above to challenge your interpretations. Which experiences from your past are the one’s you find most catabolic? What was the meaning or story you gave it? What is a new or opposite perspective?

How to Challenge your Inner Critic

Energy Block #4: Rogue Inner Critic

Do you ever hear a little voice inside your head that says, “This isn’t going to work,” or “I’m not good enough, smart enough, or experienced enough?” Say hello to your rogue inner critic. That little voice wants us to always play small and play it safe, and when it speaks it’s very hard not to listen. Your inner critic is so personal that it often doesn’t even sound like a voice, It’s just there in the background. That voice is very limiting which means that too often we won’t ask for that raise, or try that new challenge because we think were not good enough or experienced enough to accomplish it.

Some typical inner critic statements are:

I feel like I am impostor.

I don’t deserve to be truly happy.

I’m not that smart.

I’m not cut out for this.

I don’t deserve real success.

What does your inner critic keep telling you?

How to Challenge your Inner Critic
How to Challenge your Inner Critic

How to Challenge your Inner Critic

The first step in dealing with your rogue inner critic is to acknowledge its presence. Then you will want to listen to exactly what it’s saying. Keep in mind your inner critic is a coping mechanism that was created a long time ago to avoid any and all pain. When it appears next say “Thank you for your support, but I can handle it from here.” Or, “Whatever, now watch this!” and prove it wrong (Especially effective if you answered completely true to the ELI Assessment question “Being right is important to me.”) Now looking back to the section where you listed three areas that you haven’t had success in yet: which were a result of listening to your rogue inner critic’s commentary?

How to Challenge Assumptions

Energy Block #3: Assumptions

Assumptions are beliefs that since something happened in the past, it will repeat itself in the future. Because assumptions are based on our personal experiences, they have more catabolic energy associated with them than either interpretations or limiting beliefs.
The assumptions we have often come from personal experiences filled with pain and/or failure. They hold us back because we avoid situations that we think are painful or will result in failure. For example, if you once had an awful experience giving an important presentation it would be completely normal to not want to ever give another presentation.
What is a catabolic experience from your past that you think might be repeated in the future?

How to Challenge Assumptions
How to Challenge Assumptions

How to Challenge Assumptions

Because assumptions are more personal, and consequently more emotional, they are more difficult to challenge. When challenging an assumption simply ask “Just because that happened in the past, why must it happen again now?” You could also look to a similar, yet successful, past situation and ask yourself:
What worked well then?
How did my strengths help me succeed then?
How can I take my strengths and apply them to my current situation?
Which items on your list above might be a result of an assumption? Use the above process to challenge them.

Employee Engagement Training for Leaders

The most successful leaders know that their job is like that of a great coach: unleash the full power, energy and potential of their team members. They know that people, even the best athletes, are only ever limited by their own mindsets. They know that attitude is altitude and that the difference between a champion and a runner-up is often determined before either team sets foot on the field. The best athletes use every tool at their disposable to become masters in their field and so should you.

<h1>Employee Engagement Training for Leaders </h1>
A glut of indisputable research now shows that there is no greater return on investment than unlocking the full extent of your organization’s human capital. Our employee engagement training for leaders focuses on giving your team the tools to raise their energy as well as the energy of their colleagues. Their level of performance is directly correlated to their level of engagement , which in turn is dictated by their level of energy.

Success is a byproduct of that energy: the more energy you have, the more successful you and your organization will be. The greater your ability to raise the energy levels of those around you (and get their Buy In) the more effective you will be leading others and having them perform at their best.

What could your organization achieve if it could access its workforce’s full potential? What would stand in your way if your employees showed up at work with two, three or four times the energy they now have?

What would be possible if your entire team adopted new “Anything is Possible!” perspectives? A perspective not filled with new-age, wishy-washy, positive thinking but a perspective that is grounded in knowing that now: whatever was limiting you before is no longer present; you have a set of new tools to shift your perspective whenever you need to; you and your team can raise your level of energy when needed.

Studies prove that higher Average Resonating Levels of energy are associated with higher levels of satisfaction in all areas of your life: leadership, finances, relationships, personal development, achievement, etc. Your current overall energy (or state of consciousness, awareness or engagement) consists of every thought, feeling, and emotion you’ve had up up to the present moment. Each of these experiences are like tiny filters that form the lens through which you view, interpret and experience the world today. That lens is your perspective, and it determines how readily you are able to tap your full potential. Most lenses are clouded with filters that limit our potential, however continuous awareness eventually brings increased power and freedom.

Imagine you wake up one day to discover that you are living in a home that is seven stories tall, with wrap-around balconies on each floor. As you ascend your home you find that each story has a different view of the surrounding neighborhood. Every balcony gives you a unique perspective and a new choice that allows you to respond in a way that you might not have previously considered. The higher you rise, the more expansive the views- and the more you’re able to tap into all of your energy. For example, from the third floor you have three views and three different choices, but from the seventh floor you now have seven unique options from which to choose.

We all live in these seven-story buildings, but few of us ever venture off the first few floors. This limits our potential since the first few floors are catabolic (draining and destructive). Living on the bottom levels means we tend to react to our circumstances, not realizing we have other options available to us. Each higher perspective gives us increasing power and freedom and new ways to respond to any given situation. Our employee engagement training for managers will help your team view the world from each of these seven stories, so they can raise their energy when needed, and lead more productively by consciously choosing the most advantageous approach.


Ascanio Pignatelli is an employee engagement expert. He is an award winning speaker, seminar leader, coach, and author of the forthcoming book Lead from Need: Raising Employee Engagement from the Core. He is the founder of ApexCEO, an executive coaching and leadership development group that helps executives develop the leadership and communication skills to create more engaging workplaces. To find out how Ascanio can help your next speaking event or executive leadership / employee engagement workshops please call 310.913.2313.